Referral Analytics provides valuable insights into how visitors interact with your marketplace. By collecting engagement data from key pages, the feature helps marketplace administrators understand customer behavior, evaluate marketplace performance, and make informed business decisions.
The analytics dashboard captures visitor activity such as page visits, item visibility, customer engagement, and interactions with key actions throughout the marketplace.
Pre-Requisites:
Before using Referral Analytics, ensure that you have:
- A PostHog account
- A PostHog project created for your marketplace
- The following credentials from your PostHog project:
- API Key
- Personal API Key
- Project ID
Setting Up Referral Analytics
- Sign in to the Admin Portal.
- Navigate to Analytics Manager > PostHog.
- Enter the following information:
- API Key
- Personal API Key
- Project ID
- Click Save.
Once the configuration has been saved successfully, Referral Analytics will begin collecting visitor activity across supported areas of your marketplace.
What Analytics Are Collected?
Referral Analytics provides the following engagement metrics:
Page Views
Displays the number of times visitors access important marketplace pages, helping you understand which pages receive the most traffic.
Bounce Rate
Measures how often visitors leave a page without further interaction. This metric can help identify pages that may require improvements to increase user engagement.
Click-Throughs
Tracks when visitors interact with important actions such as:
- Learn More buttons
- Search filters
- Other call-to-action buttons
This helps determine which content encourages users to continue exploring your marketplace.
Item Impressions
Shows how many times an item is displayed to visitors while browsing search results.
Item impressions measure visibility rather than clicks, making them useful for evaluating how often listings are presented to potential customers.
Where Analytics Are Collected
Referral Analytics monitors user activity across key marketplace pages, including:
- Homepage
- Search Results pages
- Item Details pages
These pages provide meaningful insights into visitor engagement throughout the customer journey.
Using Referral Analytics
After Referral Analytics has been configured, the dashboard can be used to:
- Monitor marketplace traffic
- Identify the most visited pages
- Measure visitor engagement
- Analyze listing visibility
- Evaluate customer interactions
- Track engagement trends over time
Marketplace administrators can use these insights to optimize marketplace performance, improve customer experience, and make data-driven decisions.
Merchants can also use the analytics available to them to better understand how customers interact with their own listings.
Best Practices
To get the most value from Referral Analytics:
- Review analytics regularly to identify traffic trends.
- Compare engagement over different date ranges.
- Monitor high-performing listings and pages.
- Investigate pages with high bounce rates to identify opportunities for improvement.
- Use item impressions together with click-through metrics to understand listing performance.