To show ads to users who previously visited your marketplace, you can add the Google Ads remarketing tag to your site. This tag collects visitor data so you can build remarketing lists and run targeted ad campaigns.
If your website already uses Google Analytics, you can enable remarketing through your existing Analytics tag and skip adding a separate Google Ads remarketing tag.
Before You Begin
- You must have a Google Ads account.
- You must have access to your marketplace’s HTML templates or tag manager.
Find out more about Google remarketing here.
Find out more setting up Google remarketing here.
Find out how to tag your site for remarketing here.
Tips
- Use Google Tag Manager if you prefer a code‑free setup.
- After installing the tag, verify it using Google Tag Assistant or the Google Ads Tag Diagnostics tool.