Search Engine Optimization (SEO) is a methodology of strategies, techniques and tactics used to increase the number of visitors to your marketplace by obtaining a high-ranking placement in the search results page of a search engine (SERP) – including Google, Yahoo, Bing and other search engines. All Arcadier marketplace URLs are already SEO friendly.
Title tags are often used on search engine results pages (SERPs) to display preview snippets for a given page, and are important for both SEO and social sharing purposes. The optimal format for SEO title(s) is as follows - Primary Keyword - Secondary Keyword | Brand Name
SEO Meta Description
The Meta description of a web page is meant to be an accurate and concise description of a page’s content. This is critical to both the user experience and search engine optimization. It creates value in 3 specific areas: relevancy, browsing and in-search engine results page.