Google Analytics is a freemium web analytics service that helps you analyse visitor traffic so that you can better reach out to your target audience and meet their needs. It's a platform that connects to every page on your website and helps you to unlock insightful data through various dashboards and reports.
Google Analytics can provide you with the routes people take to reach your site, the content they viewed, and even the devices they used to get there. Find out more about Google Analytics here: https://www.google.com/analytics/analytics/#?modal_active=none
To set up Google Analytics tracking, you’ll need your Analytics tracking ID. This corresponds to your Analytics property (Google). Click the Google Analytics tab under Analytics/SEO in your admin portal and enter the Google Developers portal by clicking Go to Google Developers.
To find the tracking ID and code snippet:
1. Sign in to your Analytics account in Google
2. Select the Admin tab
- Select an account from the drop-down menu in the ACCOUNT column
- Select a property from the drop-down menu in the PROPERTY column
- Under PROPERTY, clickTracking Infoand select Tracking Code. Then copy and paste the codes into the respective fields in admin portal.